The Decision
Business is good but it could be better. What about your online presence? So you’ve decided to get a website. Have you considered the following points:
- What expectations do you have of your site?
- How many pages do you need?
- What does it look like?
- Do you or your staff have the knowledge or the expertise to maintain it and in turn get the most from it?
Expectations
A lot of people get a website and expect the ball to roll by itself. Well it doesn’t. Whether it’s a product, service or an online experience of any kind, it must be seen to be effective. Google won’t rate websites that get a new blog or piece of content every other pancake day. You know yourself, if you google a product or a service, rarely do you search beyond the first two pages. So do your homework and upload fresh new content regularly, at least three times a month. Be sure to address features like alt (alternative) text for images and url length. Run SEO checks and use google adwords.
Pages
Most basic websites have the following pages:
- About
- Services
- Contact
- Pricing
- Gallery
The Look
Can’t decide on the amount of pages or what titles they should have? Research! Look around and see what you’re up against. Put yourself in the role of a customer and search for your product or service. Then you should get some idea of what you’re up against and what you have have to beat.
The Expertise
Just make sure that if you do decide to go ahead and build the great business enhancing website that your designer is reputable. That you have a plan for regular content and updates. That you have staff with the expertise to complete these tasks and if not, get them educated.